How to Pay for Tiktok Ads Easily (What does Tiktok Ads Cost)

TikTok has gradually become one of the most influential social media platforms, with millions of active users scrolling through videos every day. An app that was first released in September 2016 by the Chinese tech company ByteDance. The international version, TikTok, was introduced in September 2017. TikTok became even more widely recognized after merging with the app Musical.ly in August 2018, which accelerated its popularity across a global audience. 

With its ability to engage audiences through short-form, creative content, TikTok has become an essential marketing tool for businesses and influencers alike. If you’re looking to tap into TikTok’s massive audience, one of the most effective ways to do so is through TikTok ads. It’s therefore important to know not only how to run these ads, but also how to pay for them since TikTok ads is different and comes with its own pricing structure.

Whether you’re, a content creator, an entrepreneur, or a marketing professional, knowing the costs involved and how to pay for tiktok ads easily will help you make smarter decisions and avoid any surprises along the way. In this article, we’ll be discussing how to pay for tiktok ads easily especially using the most efficient card - the Bitnob Virtual Card.  

How Much Does Tiktok Ads Cost?

Tiktok has a massive user base. According to a 2024 report, it was reported to have over 1.5 billionmonthly active users worldwide, solidifying its position as a dominant force in social media. This consists of a wide range of age groups, interests, and backgrounds making it a powerful platform for brands to reach a broad audience which of course isn’t free. Let’s discuss briefly how much tiktok ads cost. 

Minimum Campaign Budget

The minimum amount you can set for a TikTok ad campaign is $50 per day for daily budgets. If you’re running a lifetime budget, the minimum is typically around $500. These minimums ensure your ads have enough reach and frequency to be effective.

CPM(Cost Per Impression)

The average cost of a tiktok Ad per 1,000 impressions (CPM) for In-Feed Video Ads is between $6 and $10. For premium ads like Brand Takeover Ads, it can go up to $30. 

CPC(Cost Per Click)

The average cost per click (CPC) is $0.50 to $2, making it competitive with other social media ads. When starting your TikTok campaign, you’ll need a budget of at least $500. This can lead to great results, thanks to TikTok’s high user engagement.

Cost per Acquisition (CPA)

If you're running a conversion campaign (e.g., driving sales or app installs), the cost can vary based on how competitive your industry is, but the range typically starts at $5 and could go as far as $15 per acquisition.

TikTok ads typically operate on a bidding system, where you set a daily or lifetime budget and bid for impressions, clicks, or conversions based on your campaign goals.

How to Pay for Tiktok Ads Using the Bitnob Virtual Card

The Bitnob virtual card is an efficient and easy method to pay for your TikTok ads. Let’s dive into it…

Create an account/Sign in

The first step is to create an account on the Bitnob App or sign in if you already have an account. To create an account, you’ll need to provide some basic information like your name, email, and phone number. Once you’ve completed the sign-up process, you’ll be able to access your dashboard. 

Create a Virtual Dollar Card

After signing up, the next step is to create a virtual dollar card. 

• Sign in to your Bitnob app and tap "Cards"
• Tap "Create a new virtual card"
• Input the amount you want to create your card with.
• Tap "Next"
• Tap on the colored circles to change the card color to your preferred choice.
• Tap "Next - Confirm your transaction pin"
• Input your password and Tap "Create Card"
• Your card is being created and you will get a notification when it's live.
• You have successfully created a Virtual Card

Now that you have created your Bitnob virtual card, it’s time to add it as a payment method on the Tiktok App. 

•  Log in to your TikTok Ads Manager account.
• Go to the Billing section.
• Click on ‘Payment Methods’.
• Add a new payment method and enter your Bitnob virtual dollar card details.

With your Bitnob virtual dollar card set up as a payment method, you can now fund your Tiktok Ad account and run your Ads without issues. Paying for TikTok ads doesn’t have to be complicated especially with the Bitnob virtual dollar card.  Download the Bitnob app now to enjoy your Ads campaigns.