Bitcoin

Bull Vs Bear Market: What You Should Know

Olayemi Oni
8 min read
Bull Vs Bear Market: What You Should Know

Learn about bull and bear markets, how they are different, how to handle them, their impacts on investors, and the economic factors that cause these market phases.

The bull and the bear– these two terms may sound fierce and intimidating, but they hold the key to opening opportunities in the investment space. They are characterized by the rising and falling of assets,  prices optimism and pessimism,  and investor confidence and uncertainty.

Moreover, market trends don’t give an exact prediction of whether the market is headed to a bull or bear, but there could be indications –Something like the progression or decline of profits. In the case of a digital asset like bitcoin, it has been pointed out that the bear market follows a four-year cycle as a result of the bitcoin halving event. That brings forth the argument of the ability to predict bitcoin prices. But can you though?

In this article, we will explore the characteristics of bull and bear markets, highlighting key differences between them and offering strategies for navigating both. If you're a seasoned investor or just starting your financial journey, understanding the dynamics of bull and bear markets is crucial for making informed decisions and achieving your investment goals.

Understanding Bull and Bear Markets In Depth

A bull market means a continuous upward trend in asset prices that is generally accompanied by elevated investor confidence and optimism. During a bull market, investors are generally more willing to take on risks and invest in assets. The market is in this stage when prices are rising and the sentiment is generally positive. Here are a few characteristics of a bull market: 
 

  • Investors usually feel more positive and hopeful about the economy and specific investments. This optimism leads them to buy more, which helps prices go up. 
     
  • Prices of different types of assets, such as stocks, bonds, commodities, and even digital currencies like bitcoin, keep going up steadily. This means their values are increasing, and people who own these assets can make more money when they sell them.

 

  • People in the market generally feel good and positive. They believe things will go well in the future, so they invest more, creating a cycle of positivity.

Also, Investors are willing to pay a premium for the expectation of future returns, making bull markets profitable because they have identified promising investment opportunities and take advantage of the upward momentum in the prices of assets.

In contrast to a bull market, a bear market is characterized by a sustained downward trend in asset prices. It is a period of pessimism and caution among investors. Here are the key features of a bear market:

  • An investor’s confidence is low about the economy and investment returns take center stage. Fear and uncertainty often drive investor behavior during this phase.

 

  • Bear markets witness a decline in asset prices across various sectors. Stocks, bonds, commodities, and digital currencies like bitcoin may experience significant price corrections and downward pressure.

 

  • Market sentiment in a bear market is generally negative. Investors tend to adopt a defensive approach, anticipating further declines and volatility. This sentiment can create an inevitable outcome, leading to further price declines.

However, a bear market might start for several reasons. Economic recessions, geopolitical unrest, and unfavorable news can all change investor perception and create a bearish market environment. Corporate earnings typically decrease in a bear market, unemployment rates may increase, and economic development may slow or stop altogether. A negative atmosphere like this makes investing difficult.


Note: The market is only considered bearish if the price declines by  20% or more from recent highs

Historical Examples of Bull and Bear Markets

Throughout history, there have been numerous examples of bull and bear markets that have shaped the financial landscape. One of the most famous bull markets in recent memory is the dot-com bubble of the late 1990s. The dot-com bubble was a time when the value of technology stocks in the US grew fast because people were investing a lot in internet-based businesses during the late 1990s. 


Back in 2013-2015, a string of scandals and bans had a significant impact on Bitcoin. These events took a toll on its price, which fell from $1,136 to $103 during a bear market that lasted for two years. The decline was triggered by the FBI's intervention in October 2013 when they shut down Silk Road, the infamous digital black market platform.


In  2022, Bitcoin experienced a significant drop in its price. In June, the price plunged below $20,000, marking a sharp decline from its recent high of $68,000. This particular month turned out to be the worst for Bitcoin since September 2011, with monthly losses amounting to a staggering 40%.

Tips for Surviving a Bear Market

Surviving a bear market can be challenging, but there are strategies that investors can employ to weather the storm.  
 

  1. Resist the urge to panic and make hasty investment decisions based on short-term market fluctuations. Instead, focus on your long-term investment goals and maintain a portfolio that aligns with your risk tolerance.

 

  1. Regularly reviewing and rebalancing your portfolio can also help navigate a bear market. This involves selling assets that have performed well and reallocating funds to assets that have underperformed. This ensures that your portfolio remains aligned with your long-term investment objectives and helps protect against potential losses.

 

  1. Staying informed and seeking advice from trusted financial professionals can provide valuable insights and guidance during a bear market. 

Bitcoin in Bull and Bear Markets

As decentralized as bitcoin is, it also goes through the bull and bear phases – it exhibits distinct characteristics in both bull and bear markets. Understanding its behavior during these times is crucial for bitcoiners. During a bull market, bitcoin often experiences the following effects:

Demand increase and price hike

Bull markets can draw more users to bitcoin, increasing demand and driving up its price. Bitcoin's value may increase if the market stays upbeat as it is seen as a lucrative investment.

Optimism within investors

As the overall market sentiment becomes optimistic, investors' sentiment toward bitcoin also improves. The belief in bitcoin's potential for high returns strengthens, attracting more capital inflows.

Potential for making profits

Bull markets provide a favorable environment for bitcoiners to capitalize on price appreciation. Timely investments and proper risk management can yield significant profits during this phase.


Bitcoin is volatile. So, it reacts differently in a bear market. The effects include;

Pricing adjustments and volatility

Bear markets can trigger price corrections and increased volatility in bitcoin. It is not uncommon to witness sharp declines in bitcoin's price during these phases, causing anxiety among investors.

Investor uncertainty and caution

Bear markets breed uncertainty, and investors often approach bitcoin with caution. The perceived risk associated with bitcoin may outweigh the potential rewards, leading to reduced demand and decreased prices.

Considerations for Long-Term Investment

Despite short-term price fluctuations, some investors view bear markets as an opportunity to accumulate bitcoin at lower prices. They believe in its long-term potential and see the bear market as a temporary setback in the whole scheme of things. 

By comprehending bitcoin's behavior during both bull and bear markets, you can make informed decisions and align your investment strategies accordingly. Regardless of the market conditions, staying aware, adaptable, and well-informed remains key to achieving investment goals.

DCA: A Safe Haven for Investors

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Image source: Bitnob’s DCA calculator

The bull and bear market are normal incidences in the world of investments, but with the incorporation of the dollar cost averaging strategy (DCA), you get to make informed decisions before going all in. 

For instance, If you are just starting on your bitcoin journey, we always advise that you adopt the Dollar Cost Average strategy [DCA]. This is when you set aside an amount– $5 for example, and you make regular daily purchases of $5 worth of bitcoin regardless of its market value. Let’s take a quick look at the benefits of the DCA strategy;

  • Reduces the impact of market volatility: Dollar cost averaging helps to smooth out the impact of short-term fluctuations in the Bitcoin market, reducing the risk of buying at a high point.      
     
  • Disciplined approach to investing: By investing a fixed amount of money at regular intervals, you develop a disciplined approach to investing in bitcoin, which can help you avoid emotional decisions based on short-term market movements.      
     
  • Can lead to a lower average cost per coin: Since you are investing at regular intervals, you are more likely to buy Bitcoin at a lower average price per coin than if you invested a lump sum at a single point in time.

Key Takeaways

Understanding bull and bear markets is vital if you are aiming to build robust and successful investment portfolios. While bull markets offer growth opportunities and potentially high returns, remember that bear markets are normal parts of the market cycle. And with a disciplined approach and a long-term perspective, it's possible to navigate these challenging periods and emerge stronger.


Finally, starting your investment journey is nothing compared to the actual process. Bitcoin, as a type of investment, responds to market trends uniquely. If you are new to it, you should learn how bitcoin works, and download Bitnob to make investing/saving in bitcoin stress-free.